Technology is the Backbone for Future Growth of MSMEs: Insaraf Furniture Founder
Technology has become the lifeline for India’s micro, small, and medium enterprises (MSMEs)—and its stakes are only growing higher. At MSME Sparks 2025, a flagship event by YourStory during MSME Week, Raghunandan Saraf, Founder & CEO of Insaraf Furniture, shared insights that underscore this truth
The Foundation of Success: Customer-Centric Products
For Insaraf Furniture, the foundation of its success has always been customer satisfaction. Raghunandan Saraf reminds young Indian MSME entrepreneurs that offering the right product—one that meets customer needs—is non-negotiable. It's a principle deeply woven into how Insaraf Furniture operates, enabling repeat buyers and word-of-mouth growth, even in a highly competitive sector
Why Technology Is No Longer Optional for Insaraf Furniture?
“Technology is not something which we can choose to have or not to have,” said Raghunandan Saraf. He emphasized that technology is now the very backbone for MSMEs—without it, running a successful business is nearly impossible. Whether digital marketing, operations, or logistics, MSMEs must deepen their tech engagement to stay competitive
The AI Imperative
AI has rapidly moved from sci-fi buzzword to business essential. Raghunandan Saraf, leading Insaraf Furniture, was clear: AI applications are non-negotiable. “MSME enterprises today cannot function without digital marketing. It is marketing first and operations later,” he remarked. For brands like Insaraf Furniture, the AI-driven approach nurtures efficiency, enables personalization, and elevates customer engagement—especially when operating online at scale
Master the Core—Outsource the Rest
One of Raghunandan Saraf’s key takeaways was that technology isn't the core strength of many MSMEs. For this reason, Insaraf Furniture advocates partnering with larger tech firms to handle infrastructure, platforms, or advanced tools. This strategy allows MSMEs to focus on what they do best—crafting quality products and delivering value.
Bridging the Customer Experience Gap with Tech
Despite many AI tools today, Raghunandan Saraf believes that delivering the optimal customer experience through technology is still a future goal. He envisions a time when tools can tailor product guidance in real time, simulate furniture in your home digitally, and streamline buying to a near-perfect journey
Simplifying Tax for MSMEs Insaraf Furniture
Tech adoption is not the only roadblock. Raghunandan Saraf stressed the urgent need for clearer tax structures. “We are not asking for lower taxes, but we need clarity in definitions,” he said, acknowledging how much time MSME owners spend navigating complex tax rules.
Opening Global Doors
India’s MSMEs aren’t just playing in local markets—they’re exporting, innovating, and scaling globally. MSMEs accounted for 45.73% of India’s exports in 2023–24, showcasing their growing global role. Raghunandan Saraf sees e-commerce and platforms as bridges to international markets, though the policy framework is still nascent.
Insaraf Furniture benefits from these developments—but also highlights how many MSMEs still struggle with policy ambiguity.
Capital Access Is Improving
Access to capital is improving compared to five years ago, said Raghunandan Saraf. “In terms of ease of business, we are getting there.” For businesses like Insaraf Furniture, faster loans and MSME-focused instruments have helped stability and growth.
Wisdom of Mentorship Matters
To emerging entrepreneurs, Raghunandan Saraf offers a crucial reminder: you must listen to older mentors. Youthful energy coupled with seasoned wisdom has helped Insaraf Furniture innovate responsibly, balancing bold growth with sustainable practices.
A Smart Customer Referral Program
Here’s an inspiring real-world tactic from Insaraf Furniture: they let potential buyers visit current customer homes to see how furniture looks in real settings—especially useful where no physical outlets exist. Existing customers participating receive coupons as thanks.
This unique “trust-first” approach reflects the philosophy of Raghunandan Saraf: “One has to always stay true to their product.” It’s authentic, customer-centered marketing in action.
In Summary
Insaraf Furniture, under Raghunandan Saraf, demonstrates the balance of tradition and tech.
Tech isn’t optional—it’s the backbone of successful MSMEs.
AI-first marketing is now essential.
Outsource tech, master your craft.
Clear policies and digital infrastructure can uplift entire MSME sectors.
Real customer initiatives—like home visits—demonstrate trust as a powerful brand strategy.
As Indian MSMEs step into the future, lessons from Insaraf Furniture and its founder's speech at MSME Sparks 2025 show that innovation, integrity, and strategic use of technology can pave the way for sustained growth.
FAQs – Insaraf Furniture Reviews
Q1. Is Insaraf Furniture good quality?
Yes, many customers mention in their Insaraf Furniture reviews that the quality of wood, especially Sheesham wood, is durable and long-lasting. Users often highlight the craftsmanship and design as key positives.
Q2. What kind of wood does Insaraf Furniture use?
Insaraf Furniture is known for using premium solid Sheesham wood in most of its products. According to several Insaraf Furniture reviews, this wood gives a rich and authentic look while offering sturdiness and longevity.
Q3. How is the delivery and customer service of Insaraf Furniture?
Most Insaraf Furniture reviews mention timely delivery and helpful customer service. While some isolated cases mention delays, the majority of buyers report a smooth experience from ordering to installation.
Q4. Is Insaraf Furniture worth the price?
Based on customer feedback and Insaraf Furniture reviews, many buyers feel the furniture offers great value for money. The solid wood quality and aesthetic appeal are often compared positively to higher-priced competitors.
Q5. Where can I read verified Saraf Furniture Google reviews?
You can find Saraf Furniture Google reviews on their official business listing on Google. These reviews are written by real customers and provide honest insights about product quality, delivery timelines, and customer support.
